You know what I mean, it’s that claim in an ad that some product is now the “world’s best” answer to your problems. It all sounds great, except when you begin to read the facts you learn that claim is, well, embellished to be P.C. (I call it B.S.). I suspect every industry has plenty of examples of spin. After 26 years I can attest that the Network Cabling industry has had plenty of spin-masters.
The latest example of spin that caused me to write this blog was a connectivity manufacturer’s ad that claims to have the smallest Cat6A cable on the market. Now a claim like this is pretty black & white right? I mean the outside dimension of your Cat6A cable is either smaller than all others or it’s not. Well as you read the details behind this claim you see that the cable isn’t really Cat6A rated. It’s a Cat6 cable that will support 10GbE for 70 meters not the full 100 meters that the Cat6A specification dictates.
Why the spin? Why not just say we have a cable that supports 10Gb Ethernet for 70 meters and it’s smaller than our Cat6A cable? I guess that wouldn’t be dazzling enough.
The problem is that spin like this creates distrust and extreme skeptism. It’s hard enough to get users to listen to important details about their options for cabling. Spin like this makes everyone leery about what to believe and who to believe. I guess the “spinner” feels that they’re more attractive to buy from or something. They’re not! This stuff puts them on the “don’t buy their BS” list, or at least it should.
Anyway, I just needed to vent. Rest assured you won’t get spin when you deal with our team. We’re interested in delivering what helps you. We’re not interested in apologizing for marketing teams that are over-stretching the truth. Life’s short, shoot straight! You’ll sleep better.
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President of Capital Electric Wire & Cable